A few posts ago I posted a mood-board of my future vision for my new personal logo. Since then, I have been working (slowly) on developing a new identity system. I have a pretty good idea of what I want, but it’s not as easy translating those mental images into reality.
Here are a few preliminary options for the new logo, but I need your help on deciding on a direction. Each logo is labeled One, Two, Three or Four. I will be forever grateful if you can help me choose a direction by voting on your favorite.
Once the polls are in, I will focus on narrowing down and perfecting just one. I’m excited to see the end result!
Happy Friday Eve! Last time I shared with you my vision for a new personal logo to better represent my work. I’m going for a clean, simple, modern layout accented with strong visual elements of texture.
So what makes a strong identity brand? I asked myself the same question and came up with threes points based on my observations of successful branding.
Did you know that many template websites today also include a logo maker? You don’t want your logo to look so generic that it belongs on a template. Allow your logo to have a voice of its own, to represent you and your work in a visual way that people will remember.
This is the opposite of chaos and disorganization. Do your business cards look like they belong with your website? What about your resume to your stationary? Even though creating a harmonious system can be very challenging, it’s well worth the extra effort to pull off a strong presentation that speaks quality and refinement.
The whole point of a personal logo is to brand oneself, but also to easily be identified by others. The best logos are usually the smartest and simplest. This is always easier said than done and demands trial and error refinement to flaunt creativity in a way that others will pause for.
Based on these observations; here are a few artists that I thought really nailed these personal identity systems.
Generally I dread working on personal logos. The old adage ‘A plumber’s pipes are always leaky’ can hold very true for designers (for me at least) as well. For some reason it’s incredibly difficult to design work for oneself. Ah the irony.
I’ve decided to tackle mine since its been a few years since its been updated and I have never had a personal logo that I felt perfectly represented myself and my work. I’ve put together a mood-board visually depicting the color palettes, textures and general vibe of my future logo.
I’m a huge fan of minimalistic design interrupted by bold statements of texture or color as you can see throughout the board. I’m hoping I will love this future mark as much as I’m loving this mood-board right now!
Stay tuned; I will be posting more as my logo progresses!